Arsenal football club, together with its kit sponsor PUMA, unveiled the football kit for 18/19 season. The new shirt is a part of the theme that “We Are The Arsenal”. This theme completely conveys the worldwide supporters’ sense of belonging to Arsenal club and players. It emphasis that fans of the club plays a prominent role in the general performance and team identity. No matter where they are, the connection between fans and team comes to be tangible due to their attendance.
The design of the new Arsenal kit applies “City Pulse”. It can be elucidated with the intimate connection between the club and the city. Fans of the club have motivated the team with their intense desire to victory, cheering the players and the ebullience to the Arsenal, all of which are the pulse of the city of London, echoing in the Emirates Stadium and beating in the player’s mind. These impulse the footballer and encouragethem to advance and mount the challenge of the new season.
A few highlight deserve our focus. The design to protrude “City Pulse” is shown graphically across the chest.As extensions of the pattern, pale red stripes are elongated from both end of the graphic pulse to the sleeves, enriching the color and finishing the city pulse. A red stripe occupies the top of the shorts, completing the whole color matching with the red hoop of the white socks.
The whole kit still continue dominant tone of the darker and palm red. This kind of hue matching not only is applied through the Arsenal’s history but also now appears in the crest.
In Arsenal’s history, usually their home color is bright red shirts with white sleeves and white shorts. The choice of red is considered as a charitable donation from Nottingham Forest, soon after Arsenal’s foundation in 1886. Two of Dial Square’s founding members, Fred Beardsley and Morris Bates, were former Forest players, who wrote home for help and received a set of kit and a ball when they put together the first team without kit. The shirt was in a dark shade of red and matched with white shorts and socks with blue and white hoops. In 1933, Herbert Chapman, wanting his players to be more distinctly dressed, updated the kit, adding white sleeves and changing the shades to a brighter red. Two possibilities have been suggested for the origin of the white sleeves. One story reports that Chapman noticed a supporter in the stands wearing a red sleeveless sweater over a white shirt; another was that he was inspired by a similar outfit worn by the cartoonist Tom Webster, with whom Chapman played golf. Since then, the red and white shirts have come to define Arsenal and the team have worn the combination, aside from two seasons 1966 and 2005.
Arsenal’s longstanding tradition will continues as well as the glory they won in the past. The red shirt will bring more surprise and enthusiasm to their loyal fans and the city.